Beyonce claims owner of company at center of Blue Ivy trademark battle tried to sell it to her for $10m - MairaMEDIA

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Mar 10, 2018

Beyonce claims owner of company at center of Blue Ivy trademark battle tried to sell it to her for $10m

Not impressed: Beyonce has accused the company she is battling with over the rights to the name Blue Ivy of trying to sell it to her for $10million

Beyonce has accused the company she is battling with over the rights to the name Blue Ivy of trying to sell it to her for $10million.
The singer and the wedding planning firm have been embroiled in a row over her attempt to trademark her daughter's unusual moniker.
On Saturday The Blast reported that her legal team met Veronica Morales' to try and settle the claim — but it became a 'business proposal' in which they offered to offload the company in return for them dropping the lawsuit.

Not impressed: Beyonce has accused the company she is battling with over the rights to the name Blue Ivy of trying to sell it to her for $10million
Bey’s lawyers claimed that during the meeting, Morales’ counsel 'gave a long speech' about treating the opposition as an 'opportunity for a business relationship rather than an adversarial proceeding.' 
They claimed Morales put together a Power Point presentation to show why Beyoncé should acquire her wedding planning business Blue Ivy Events — and her 'Blue Ivy' trademark as a bundle deal — and then they could combine forces and 'begin producing products and goods,' according to the site.
Beyonce's team refused; and now want Morales and her lawyers to turn over all evidence of the sales pitch — including the Power Point presentation — to prove that the entire trademark battle has just been a money grab.
Blue Ivy Carter, whom beyonce shares with Jay Z, is now six years old.
What's in a name? The singer and the wedding planning firm have been embroiled in a row over her attempt to trademark her daughter's unusual moniker
What's in a name? The singer and the wedding planning firm have been embroiled in a row over her attempt to trademark her daughter's unusual moniker
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As is relatively common practice nowadays for celebrity names, her parents had made two attempts to trademark her name, first at 'Blue Ivy' shortly after she was born, and then at 'Blue Ivy Carter last year... but Blue Ivy Events opposed both.  
Veronica Morales had challenged the couple's new application earlier this month arguing that the pair have no intent to use it in the marketplace as they claim
Veronica Morales had challenged the couple's new application earlier this month arguing that the pair have no intent to use it in the marketplace as they claim
Bey and Jay's application covers everything from beauty products to 'baby teething rings'.   
In addition to fragrances, cosmetics, hair care and skincare, the paperwork - which is publicly available to view on the United States Patent and Trademark Office database, also lists key chains, DVDs, CDs, baby carriages, bags, books and even playing cards and 'live musical performances'. 
In its arguments, the company pointed out it was operating under that moniker for three years before the child was even born.
The challenge also points out that the rapper is on record as saying they have no intention of actually selling any products; rather they're just trying to prevent others from doing so. 
Since then the couple have given birth to twins Rumi and Sir. They names were revealed when the trademark applications were made public, even before the twins birth had been confirmed.
Nope: Beyonce's team refused; and now want Morales and her lawyers to turn over all evidence of the sales pitch — including the Power Point presentation — to prove that the entire trademark battle has just been a money grab
Nope: Beyonce's team refused; and now want Morales and her lawyers to turn over all evidence of the sales pitch — including the Power Point presentation — to prove that the entire trademark battle has just been a money grab

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